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Cookie Policy

This cookie policy sets out the basis on which we, NORADA SA, use cookies and similar technologies on or in connection with our website, https://www.seroussi.ro (referred to below as "our website"). This cookie policy is effective as of 08.06.2026.

"Essential" cookies are placed automatically on your computer or device when you access our website or take certain actions on it. Non-essential cookies (analytics, marketing and personalization) are placed only after you give your explicit consent through the consent management banner. For information about the difference between essential and non-essential cookies, see the section below titled About cookies.

For information about how you give your consent and how you can withdraw your consent to placing non-essential cookies and other technologies on your computer or device, see the section below titled How to accept or reject cookies.

Contents

About cookies

What are cookies?

Cookies are small data files sent by a website's server to your browser and stored on your device. They can be used for a range of different purposes, such as personalizing a website for a particular user, helping a user navigate a website, improving the user experience, measuring traffic and storing user preferences and login information.

Essential and non-essential cookies

Cookies can be classified as "essential" or "non-essential".

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. the functioning of the shopping cart or authentication) that you have requested.

Non-essential cookies: these are cookies that do not fall within the definition of essential cookies, such as cookies used to analyze your behavior on a website ("analytics") or cookies used to display advertising to you ("advertising" / "marketing").

Session and persistent cookies

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First-party and third-party cookies

"First-party" cookies: these are cookies placed on your device by our website's domain.

"Third-party" cookies: these are cookies placed on your device, or whose data is processed, by domains of third parties (e.g. Google, Klaviyo).

Note: some cookies are placed by our own domain (first party) but their data is processed by a third-party provider (e.g. Google Analytics cookies are first-party cookies, but the data is processed by Google).

If you need further information about cookies in general, please visit www.allaboutcookies.org

Our website https://www.seroussi.ro uses the following cookies:

Cookie name Essential / Non-essential? Category First / Third party? Session / Persistent? Expiry Purpose
UN_cookie_consent_v2 Essential Functional First party Persistent 1 year Stores your cookie consent preferences
UnasID Essential Functional First party Session On browser close Platform session identifier — shopping cart functionality, authentication and security
UnasServiceProxyID Essential Functional First party Session On browser close Technical platform identifier — correct routing of requests to the server
_ga Non-essential Analytics First party (processed by: Google) Persistent 2 years Google Analytics 4 — distinguishes unique visitors
_ga_ZXM2ETNCYN Non-essential Analytics First party (processed by: Google) Persistent 2 years Google Analytics 4 — maintains session state (property G-ZXM2ETNCYN)
_gcl_au Non-essential Advertising First party (processed by: Google) Persistent 90 days Google Ads — attribution of conversions originating from ads (conversion linker)
__kla_id Non-essential Marketing First party (processed by: Klaviyo) Persistent 2 years Klaviyo — identifies the visitor for forms, personalization and email campaign measurement

Technical note: the list above reflects the cookies observed on the website as of the last update. The exact name and duration of the platform session cookie may vary depending on server configuration. We will update this list periodically.

Essential cookies

These are cookies that are strictly necessary for our website to operate or to provide a service you have requested (e.g. keeping products in your cart, authentication or remembering your consent preferences). These cookies do not require consent and cannot be disabled through the cookie banner.

Legal basis for processing: legitimate interest (Article 6(1)(f) of the General Data Protection Regulation — GDPR).

Legitimate interest: ensuring the correct and secure operation of the website and providing the services requested by the customer during the visit to our website.

How to opt out of essential cookies

Most browsers allow you to block all cookies, including essential ones. Please note, however, that if you block all cookies, certain parts of our website and its functionality (e.g. the shopping cart or authentication) may not work correctly.

Non-essential cookies

We use the following types of non-essential cookies on our website. These are placed only after obtaining your explicit consent:

  • Analytics (or performance) cookies — Google Analytics
  • Advertising (or targeting) cookies — Google Ads
  • Marketing cookies — Klaviyo

Legal basis for processing: your consent (Article 6(1)(a) of the GDPR). You can withdraw your consent at any time from the "Privacy settings" section available on the website.

Google Analytics (analytics cookies)

We use Google Analytics 4 (the _ga and _ga_ZXM2ETNCYN cookies) to understand how visitors interact with our website: which pages are visited, in what numbers, visitor behavior and the source of traffic. This information is collected in aggregated form.

More information: see the Google Analytics privacy policy and how Google uses data.

To opt out of Google Analytics tracking across all websites, you can install the browser add-on available here: https://tools.google.com/dlpage/gaoptout

Our website uses Google Ads for remarketing and conversion measurement (the _gcl_au cookie). These cookies record information about your visit to the website in order to show you relevant advertising about our products and services on Google's platforms and those of its partners, and to measure the effectiveness of these ads.

Legal basis for processing: your consent (Article 6(1)(a) of the GDPR).

You can manage and opt out of ad personalization by Google through the ad settings page: https://adssettings.google.com/. For information about the types of cookies Google uses, see https://policies.google.com/technologies/types

Klaviyo (marketing cookies)

We use the Klaviyo platform for email marketing and personalization of communications. The __kla_id cookie identifies the visitor in order to associate browsing activity with the subscriber profile, to display sign-up forms and to measure the effectiveness of email campaigns.

Legal basis for processing: your consent (Article 6(1)(a) of the GDPR).

More information: see the Klaviyo privacy policy.

On our website, non-essential cookies (analytics, advertising and marketing) are controlled by a consent management system. Before you make your choice, Google's analytics and advertising services run by default in a restricted state (Google Consent Mode v2, with analytics_storage, ad_storage, ad_user_data and ad_personalization set to "denied").

Non-essential cookies are enabled only after you grant consent through the "Privacy settings" banner. You can change or withdraw your choices at any time by reopening the privacy settings on the website.

How to accept or reject cookies

There are several ways in which you can accept or reject some or all cookies. On your first visit, the cookie banner allows you to accept all cookies, accept only necessary cookies, or select the categories you want. You can revisit this decision at any time from the "Privacy settings" section.

Please note that blocking or deleting cookies may affect the functionality of the website. Deleting all cookies from your browser will also delete your consent preferences.

Browser settings

You can accept or reject some or all cookies by adjusting your browser settings. Useful links:

Some browsers allow you to browse in "incognito"/"private" mode, limiting the amount of data stored on your device and automatically deleting persistent cookies at the end of your browsing session.

Additional opt-out tools

For further details on the processing of personal data, see our Privacy Policy. All intellectual property rights in this document are reserved.

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Our website uses cookies necessary for basic functionality. You can allow additional cookies for broader features (marketing, analytics, personalization). For more details, see our Privacy Policy in the Privacy Notice.